CAPABILITY GROUP

Campaign Activation

Multichannel campaigns from planning through real-time follow-up and appointment generation.

WHAT THIS IS

Activation is where audiences, message, and timing meet. Campaigns are planned by intent and segment, then run across email, SMS, social, display, and website personalization with messaging written for the specific persona.

The follow-up matters more than the ad: lead routing, sales alerts, nurture programs, and real-time response so interest is answered while it is still live.

WHAT THIS INCLUDES

16 SERVICES

Add anything that sounds like your situation — it travels with you into the conversation.

NOTHING ADDED YET

01Intent-based campaign planning

02Segment and campaign development

03Persona-specific messaging

04Automated email campaigns

05SMS campaigns

06Social advertising campaigns

07Display advertising campaigns

08Multichannel campaign orchestration

09Lead-nurture programs

10Website-personalization campaigns

11Lead-routing workflows

12CRM campaign synchronization

13Sales-team alerts

14Real-time follow-up automation

15Appointment-generation campaigns

16Campaign testing and refinement

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What happens after someone raises a hand?

Tell us how a new lead is handled today — the follow-up usually matters more than the ad.

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MORE IN DEMAND

Intent Intelligence Audience Development Identity and Data Enhancement Prospect and Market Research Digital Advertising Management Social Audience Building CRM and Marketing Automation Advertising and Competitive Intelligence Measurement and Reporting Managed Prospecting All of Demand →