Intent Intelligence

At any moment only about 5–10% of your market is in an active buying cycle, and the window between serious research and a signed decision is often 7 to 14 days. Nearly everything spent outside that group is spent on people who were never going to buy this quarter.

So we work at the level of the individual rather than the account. Knowing a company is “surging” leaves your team guessing which of its employees to approach; knowing which person is researching, what topics they are reading, and how far their activity has accelerated above their own normal is something you can act on. That is what makes an audience hyper-targeted instead of merely large — and it is why the same budget performs differently when it is pointed at people in market.

Tell us who you sell to. We will look at where measurable interest is actually developing.