Custom and matched audiences prepared, hashed, delivered, refreshed, and monitored for decay.
Platform audiences have their own mechanics: matching, hashing, delivery formats, decay, and minimum sizes. This group prepares and delivers Meta Custom Audiences and LinkedIn Matched Audiences from customer lists, site visitors, engagement, and video views.
Match rates are measured, audiences are refreshed automatically, and growth or decay is monitored so campaigns are not quietly running against a shrinking list.
Tell us which platforms you use and we will look at match rates and decay.
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