The ongoing work: copy, editorial, media, migrations, and keeping the CMS accurate.
A site is only current if someone keeps it current. This is the ongoing work: page copy, editorial, media, content calendars, migrations, and the CMS maintenance that otherwise lands on whoever is least busy.
We can own the whole publishing rhythm or sit behind your team and handle the parts they keep postponing. Either way the site stops drifting out of date.
Tell us what has gone stale and who is currently responsible for keeping it current.
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