Before anything gets designed: what the site has to accomplish, who it is for, and the path a visitor takes toward becoming a customer.
Strategy is the part most website projects skip, which is why so many of them get rebuilt two years later. We start with what the site has to accomplish commercially, who it has to serve, and the specific path a stranger takes from arriving to raising a hand.
The output is a plan you can hold: architecture, sitemap, journeys, conversion paths, and a prioritized list of what to fix or build first. It is also where we compare your site honestly against the ones you lose deals to.
Most sites get rebuilt because nobody agreed what the first one was for. Tell us what the site has to accomplish.
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